Alejandro Perez Changed Careers When He Moved to the US, and it Paid Off: He Now Manages a Variety of Successful E-Commerce Companies

Alejandro Perez is a Venezuelan expert on e-commerce, based in Miami since 2015. He manages a variety of e-commerce companies mostly with Amazon Seller accounts and Walmart Seller accounts, as well as product distribution companies and fulfillment centers. 

Originally, Alejandro moved to the United States looking for better quality of life, thinking to exercise his original profession as a producer in charge of video editing for film and television. But when he joined a company dedicated to e-commerce in 2017, his love for e-commerce was born. 

Soon after, Alejandro realized the importance and growth of social media, and understood that it had the potential to provide a space to sell both physical and digital products. 

We had a web platform that generated content with influencers to bring traffic and we induced the sale of products or merchandise personalized by each influencer. Within our team, we had the number one Hispanic YouTuber German Garmendia. But when we were about to leave with the whole project, for different reasons, the whole project was canceled. From then on I knew that I had to enter the world of e-commerce on my own and I started my own journey in Amazon.” Alejandro says.

Before the internet, the only way to sell a product was through a physical store. Now e-commerce makes it so products can be sold online. The seller displays their merchandise through a website and the buyer from anywhere in the world using either a computer, tablet or their cell phone can purchase the product or service.

In addition to managing a variety of e-commerce companies, Alejandro currently also provides consulting services for brands and individuals who wish to enter the wonderful world of e-commerce.

But like everyone, Alejandro also faced challenges on the path to success. Some of the biggest were building his own credibility and also earning the trust of the people he loved so they could support him. 

“There are many sacrifices one makes in order to dedicate time to the business. This means you may lose friendships or deteriorate family relationships.” Alejandro shares. “Besides this, the biggest obstacle in this business will always be the changes in platforms and trends and how fast we can adapt to them.”

After changing careers unexpectedly, Alejandro has experienced change and obstacles on his way to success. Through it all, he has been able to identify people to work with, as well as projects to be passionate about.

“Success for me is being able today to be next to or at the same table doing business with people I once saw as unreachable. And that those same people call me for advice or to evaluate what I have done in my structure. That they invite me to their podcasts, that they invite me to their groups to give classes.” Alejandro states.

Learn more about Alejandro here.